Web and app development studio
We forge websites, apps and the tools that run them.
The Smithy is a small studio building websites and apps for growing businesses: agency-quality work, delivered quickly, at a price that makes sense.
Services
What we build
We work with small and medium-sized businesses: local shops, restaurants and breweries, retailers, nonprofits and growing startups that want agency-quality work without the agency price tag.
Websites
Fast, Scalable and Easy to Update. Built using modern tools and frameworks including our own Headless CMS, Hearth.
Learn moreWeb Applications
Full Stack Web App Development. If you can think it up, we can turn it into code.
Learn moreAPIs and Integrations
Point of Sale Integrations, Payment Processing, Marketing Tools and CRMs, AI Tools. If it has an API we can connect to it, and if not we can probably find a way.
Learn more
We hate using buzzwords and other slogans that are being tossed around the world of business but Digital Transformation is one that to us makes sense. Our goal is work with any size business and offer them the expertise and tools to move their business forward without breaking the bank.
Our products
Our own tools, built with our customers in mind
We built the platforms our clients' sites run on. That means we maintain it ourselves, no plugin sprawl, and one team to call when something needs to change.
Hearth
Your website, built for you and easy to update. Edit pages from ready-made blocks, schedule what goes live, and run events, forms, donations and tickets from one place.
Visit HearthBellow
Email that arrives, sent from your own domain. Form alerts, receipts and confirmations from every Smithy site go out through Bellow, built on Amazon SES.
Visit BellowEmber
The CRM built to manage leads, customer messaging and more. Forms that drop into any site, a simple pipeline, and an API that connects it to the rest of your tools.
Visit Ember
Our work
Client work
Sites and apps we build and run today, some on our own, some with trusted partners.
MedVR x MGH Webinar Series
Website manager
A collaboration between MedVR and the Mass General Brigham MXR Lab bringing healthcare professionals expert-led webinars on extended reality in medicine, from surgical training and rehabilitation to mental health and pain management. The site handles free registration, live talk details and an archive of on-demand recordings, with content managed in Hearth.
- Next.js
- Hearth
- Tailwind CSS
Forever Companion
Our own product
Know your next step, every level. Forever Companion is a personal leveling plan for WoW Forever: tell it your class, race and what you care about, and it lays out every step from level 1 to 60, tracking dungeon quests, class quests, professions and XP as you play. Free, no ads and no account required.
- Next.js
- Supabase
- Netlify
Fantasy Draft Channel
CTO
Fantasy football fans come alive every August as the NFL season draws near. FDC makes their draft even more memorable with live commentary from Finn and Blake, always-on AI-powered hosts.
- Next.js
- Supabase
- OpenAI
- ElevenLabs
- Rive
Roughwood
Luxury retail calls for a luxury web experience: a custom Next.js site powered by Craft CMS, with appointment booking and more.
- Next.js
- Craft CMS
Links Brewing
Beer is only good if people know where to find it. With new breweries opening every day, a highly visual site helps people find Links faster.
- Gatsby.js
- Craft CMS
- Square
MedVR
MedVR is helping lead the charge in VR and AR adoption in medicine. Bringing thought leadership and content together helps developers, content experts and providers make sure patients get the best care technology can offer.
- Custom HTML
- Jekyll CMS
- Google Form Integration
Community First Project
Training budgets are too often the last item on the agenda in public safety, especially for police departments. C1P is a 501(c)(3) helping underfunded departments get the critical training that keeps both the public and officers safe.
- Squarespace
- Email Marketing
- E-Commerce
See everything we've built
About
Founded by builders...
The Smithy was founded by Max McClaskie, a developer and creative technologist who learned the craft of building digital experiences in the world of advertising. That background means we think about the entire customer journey, not just the code.
Today we are focused on being a modern development studio that pairs innovative tooling with meaningful insights in order to bring to life our client's ideas. Whether it is a simple marketing site, marketing automation, or AI integration, our goal is to make digital innovation accessible and cost effective for businesses of any size.
Ready to craft something awesome?
Whether it's a website, an app or something in between, we'd love to hear what you're working on.