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The Smithy

The Smithy

Our work

Sites and apps we build and run

Sites and apps we build and run today, some on our own, some with trusted partners.

Client work

  • Screenshot of MedVR x MGH Webinar Series

    MedVR x MGH Webinar Series

    Website manager

    A collaboration between MedVR and the Mass General Brigham MXR Lab bringing healthcare professionals expert-led webinars on extended reality in medicine, from surgical training and rehabilitation to mental health and pain management. The site handles free registration, live talk details and an archive of on-demand recordings, with content managed in Hearth.

    • Next.js
    • Hearth
    • Tailwind CSS
    Visit MedVR x MGH Webinar Series
  • Screenshot of Forever Companion

    Forever Companion

    Our own product

    Know your next step, every level. Forever Companion is a personal leveling plan for WoW Forever: tell it your class, race and what you care about, and it lays out every step from level 1 to 60, tracking dungeon quests, class quests, professions and XP as you play. Free, no ads and no account required.

    • Next.js
    • Supabase
    • Netlify
    Visit Forever Companion
  • Screenshot of Fantasy Draft Channel

    Fantasy Draft Channel

    CTO

    Fantasy football fans come alive every August as the NFL season draws near. FDC makes their draft even more memorable with live commentary from Finn and Blake, always-on AI-powered hosts.

    • Next.js
    • Supabase
    • OpenAI
    • ElevenLabs
    • Rive
    Visit Fantasy Draft Channel
  • Screenshot of Roughwood

    Roughwood

    Luxury retail calls for a luxury web experience: a custom Next.js site powered by Craft CMS, with appointment booking and more.

    • Next.js
    • Craft CMS
    Visit Roughwood
  • Screenshot of Links Brewing

    Links Brewing

    Beer is only good if people know where to find it. With new breweries opening every day, a highly visual site helps people find Links faster.

    • Gatsby.js
    • Craft CMS
    • Square
    Visit Links Brewing
  • Screenshot of MedVR

    MedVR

    MedVR is helping lead the charge in VR and AR adoption in medicine. Bringing thought leadership and content together helps developers, content experts and providers make sure patients get the best care technology can offer.

    • Custom HTML
    • Jekyll CMS
    • Google Form Integration
    Visit MedVR
  • Screenshot of Community First Project

    Community First Project

    Training budgets are too often the last item on the agenda in public safety, especially for police departments. C1P is a 501(c)(3) helping underfunded departments get the critical training that keeps both the public and officers safe.

    • Squarespace
    • Email Marketing
    • E-Commerce
    Visit Community First Project

Earlier work

Highlights from our founder's agency and freelance years.

  • Screenshot of PartyCity.com

    PartyCity.com

    Front-end lead, at Hill Holliday

    Party City awarded Hill Holliday the opportunity to completely overhaul its e-commerce experience. From customer interviews through deployment, our founder helped plan the UX and UI and ultimately led front-end development.

    • Salesforce Commerce Cloud
    • Custom CSS / JS Widgets
    • ISML Custom Templates
  • Screenshot of GenCon DB

    GenCon DB

    GenCon DB wanted an appealing, easy-to-manage custom website rather than a template builder. We partnered with designers on the UX and UI and built a simple custom CMS behind a dynamic, eye-catching front end.

    • Next.js
    • Craft CMS
  • Screenshot of Kodiak Boots Microsite

    Kodiak Boots Microsite

    An engaging microsite, living on the main Kodiak website, to launch a new sustainable, eco-friendly hiking boot.

    • Custom HTML / CSS
    • JavaScript Animations

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