About
A small studio, forged in New Hampshire
The Smithy is a web and app development studio based in the White Mountains of New Hampshire, building websites, apps and the tools that run them for growing businesses.
Who we are
Founded by builders
The Smithy was founded by Max McClaskie, a developer and creative technologist who learned the craft of building digital experiences in the world of advertising. That background means we think about the entire customer journey, not just the code.
Today we are focused on being a modern development studio that pairs innovative tooling with meaningful insights in order to bring to life our client's ideas. Whether it is a simple marketing site, marketing automation, or AI integration, our goal is to make digital innovation accessible and cost effective for businesses of any size.
Our products
Our own tools, built with our customers in mind
We built the platforms our clients' sites run on. That means we maintain it ourselves, no plugin sprawl, and one team to call when something needs to change.
Hearth
Your website, built for you and easy to update. Edit pages from ready-made blocks, schedule what goes live, and run events, forms, donations and tickets from one place.
Visit HearthBellow
Email that arrives, sent from your own domain. Form alerts, receipts and confirmations from every Smithy site go out through Bellow, built on Amazon SES.
Visit BellowEmber
The CRM built to manage leads, customer messaging and more. Forms that drop into any site, a simple pipeline, and an API that connects it to the rest of your tools.
Visit Ember
Process
How we work
Agency-quality process without the agency overhead: direct communication and honest timelines, from first call to launch day and well after.
Discover
We start with your goals, your audience and what success looks like, then come back with a clear scope, timeline and price. No surprises later.
Build
We work in short cycles, with modern tooling (AI included) doing the routine work, and share working previews along the way. This means real progress every check-in and the opportunity to provide feedback before anything is set in stone.
Launch
Hosting, domains, analytics, SEO and performance checks, handled. You get a site you can update yourself and a walkthrough of how it all works.
Support
Launch isn't the end. We stay on for fixes, improvements and new features as your business grows, and you always talk to the people doing the work.
Let's build something together
Whether it's a website, an app or something in between, we'd love to hear about it.